Parents looking for ways to keep their children entertained and physically active throughout the summer holiday are being urged to sign up to this year’s Change4Life 10 Minute Shake Up campaign by the City Council’s Public Health officials.

The new 10 Minute Shake Up campaign again uses popular Disney characters alongside recognisable Change4Life animations to get children doing fun 10 minute bursts of exercise.

Children need at least 60 minutes of exercise each day, either in one session or through shorter bursts of 10 minute activity.

The 10 Minute Shake Up offers families lots of free, fun Disney-inspired activities and games to get children doing more 10 minute bursts of activity every day. To join in, parents should search Change4life and sign up for the free 10 Minute Shake Up Pack, which includes a stopwatch to time activity, Disney inspired activity cards with fun ideas for games and activities and a wall chart and stickers to track progress during the summer.  There are also loads of games and activities online at the Change4life 10 Minute Shake Up Zone to keep children active all holiday.

New for this year’s campaign, the Change4Life 10 Minute Shake Up game allows children in the city to join one of four Disney teams: Frozen, Toy Story, Monsters and Big Hero 6 and help their team win by doing as many Shake Ups as they can every day.

To mark today’s campaign launch, Change4Life and Disney are hosting England’s largest ever interactive PE lesson. An exclusive 10 Minute Shake Up will be available to schools in Nottingham from 9am on Thursday 2nd July. The film stars Ricky Wilson, Kaiser Chiefs frontman and TV judge on ‘The Voice’ who is also a keen runner and fitness enthusiast. Ricky will guide children through a 10 Minute Shake Up game inspired by the moves of Disney characters from the Shake Up teams.

Councillor Alex Norris, Portfolio Holder for Public Health at Nottingham City Council said:

“We’re happy to support this year’s Change4Life with Disney ’10 Minute Shake Up’ campaign. Making sure that children get their recommended 60 minutes of exercise a day is important for their development and well-being, but it can be hard to keep them interested throughout the long summer holiday. Breaking exercise into 10 minute bursts of fun keeps children engaged and parents can sign up for a free activity pack to give them a little inspiration.

“As well as encouraging children to take exercise to keep fit, it’s equally important to watch what – and how much – they eat. We need to serve children child-sized portions at meal-times and get them into a healthy, balanced diet. For example use smaller child-sized plate or bowl serve smaller portions. They can always ask for seconds if they want more and you’ll have less waste, too. Exercise and a healthy diet go hand in hand.”