Nottingham Castle has surpassed its target of 200,000 visitors since it reopened last summer.
Since reopening in June 2023, Nottingham Castle has been a rapid success winning the hearts and minds of local residents and international visitors once again.
Today is welcome news for the people of Nottingham – as the 200,000 visitor target for Nottingham Castle has not only been reached, but smashed, three months ahead of its June deadline, following the Nottingham 10K last weekend.
Nottingham City Council had said it was “confident” it would achieve the target, given the wealth of experience within other heritage venues it operates, Wollaton Hall & Deer Park and Newstead Abbey & Gardens. Its success is thought to be the result of a simple, great value pricing strategy that welcomes return visits, on a ‘Pay Once, Visit All Year Round’ ticket.
This open approach led to visitors enjoying Exhibitions, Activities & Events at Nottingham Castle, all year round, including STIM Cinema, 70 Objeks & Tings, Caribbean Family Fun Day, Nottingham College Picture of Life, Battle of Britain RAF fly over event, Open Air Theatre, Coronation Party & Eurovision Screening, Medieval Legends, Robin Hood Youth Orchestra, plus many more. The site has been developed to be even more accessible, with the introduction of large print and Braille information, enhanced digital access via the Bloomberg Connects app, and the new touring exhibition: STIM Cinema, dedicated to representing Neurodivergence.
Nottingham City Council’s Portfolio Holder for Leisure, Culture and Planning, Cllr Pavlos Kotsonis, said: “It’s great that we have met our commitment of reaching 200,000 visitors to Nottingham Castle, so far ahead of its schedule. It’s been fantastic to see so many of these visitors enjoying Nottingham’s premier heritage attraction, and immersing themselves in the fascinating galleries, descending into the amazing caves beneath the castle, and strolling around the beautiful grounds to take in the stunning views over the city.
“Nottingham Castle’s success shows the importance of culture in the hearts & minds of residents, and international visitors to Nottingham too – and this success is a testament to everyone involved.”
Now flying into its next year of running, Nottingham Castle turns its attention to continuing to be a success. From visitor feedback, the legend of Robin Hood and Local History have proved popular with visitors, along with the caves and talks, whether living locally, or travelling internationally, and so this will be a key focus for the site for the coming year.
There are even surprises in the works with talks of the ‘Medieval Legends’ weekend event making a comeback for the May bank holiday (Saturday 25th – Monday 27th May 2024), for any visitors that have a ‘Pay once visit all year round’ membership… Who knows… perhaps Robin Hood himself will put in an appearance?
With ‘Pay Once, Visit All Year Round’ for Adults, and Kids Go Free for 15 years & under (3 per paying adult, accompanying children), it makes for a great value family day out at a popular heritage attraction on your doorstep. Discover more & book tickets: www.nottinghamcastle.org.uk