A local business has teamed up with Nottingham City Council to promote local sustainable transport by installing a display screen to stream live traffic and transport updates to 350 staff.

The team at Specsavers’ Cirrus House on Experian Way has been awarded £8,500 of funding to install a 46” LCD display screen in the reception area as part of the City Council’s Totally Transport project. The screen will stream live tram and bus information, along with any local traffic disruptions, to make public transport a more convenient option and ease congestion in the city.

Specsavers is the first business in the area to have received funding from Totally Transport, which is funded through the European Union’s Intelligent Energy Europe Push Pull Project, which awarded Nottingham £74,000 to deliver travel planning measures at three Nottingham business parks to improve sustainable transport alternatives by discouraging people away from cars and attracting them towards public transport, walking and cycling.

Previously, Cirrus House has received funding from the City Council in order to build a secure new bicycle shelter to encourage staff to take advantage of a healthier and more environmentally friendly commute to work.

Councillor Nick McDonald, Portfolio Holder for Business, Growth and Transport, said: “We are pleased to award Specsavers the honour of being the first ever business to have a real-time bus and tram display screen installed. Together with their other initiatives, it’s a real step forward in driving a more sustainable transport system through the Totally Transport initiative.

“Nottingham has award winning transport providers and a network that has a track record for quality, integrated and frequent public transport services, and this is something that we want to see more commuters making use of.”

Hayley Morgan, facilities manager at Specsavers Cirrus House, said: “We’ve been working very closely with the Council for two years now to meet our commitments to greener transport in Nottingham. We’re delighted to have been given the go-ahead for the installation; we are the first business in the area to have been awarded the display screen so we’re very excited to see the finished article!

“We hope that it will have a positive effect on the congestion problem in the city, as people will be able to have real-time traffic updates alongside the public transport information. We would ideally like to encourage drivers to use greener alternatives like the tram system or cycling to work, which is why we have also used some of the money to install a secure bike shed at Cirrus House.”