Big-name businesses are flocking to join the Hoodwinked sculpture trail in Nottingham this summer. About 25 robin sculptures are now sponsored, and with the sponsorship deadline looming, other businesses are urged to get in touch before the opportunity has flown.

The Hoodwinked sculpture trail is a twist on the tale of Robin Hood.  Our iconic outlaw is transformed into robin sculptures, all the same basic shape but each individually designed and painted by an artist and sponsored by a business.

Sponsors who have already signed up include Hart’s Hotel and Restaurant, Capital One, the Nottingham Post, Cavalry Design, Nottingham Forest Football Club,  ABSN, intu Victoria Centre, intu Broadmarsh, The Cornerhouse, Boots UK, Browne Jacobson, Gateley Plc and the Robin Hood Network – with lots more to be announced soon.

The Hoodwinked sculpture trail will hit the city centre streets on Saturday 7 July and run until 30 September.  It will attract thousands of tourists, encourage local people to explore the city in a new way, and give a wide variety of opportunities for business promotion. The sculptures will be auctioned in October 2018 to raise money for Nottinghamshire Hospice.

There will also be a Hoodwinked education programme involving 52 schools.

Nottingham City Council is bringing the event to the city in partnership with Wild in Art, which has run many similar public art trails across the country and overseas.


Councillor Dave Trimble, Nottingham City Council’s Portfolio Holder for Leisure and Culture, welcomes the support from the city’s businesses.

He said: “Hoodwinked will be a great way for visitors and local people to explore the city and have some fun along the way.  The trail wouldn’t happen without the support of businesses and I am grateful to them for supporting us in this new venture for Nottingham.

“There are plenty of solid business reasons for them to get involved, with quirky opportunities to promote their company, attract new customers and boost business. And at the end of the trail they will also be helping the Hoodwinked charity partner, Nottinghamshire Hospice. I hope that many more businesses will seize this great opportunity to make a difference and bring lots of smiles to the city streets this summer.”

Almost 250 sculpture designs were sent in by artists up and down the country.  Sponsors will attend a selection evening at Hart’s Restaurant next month to choose a favourite design to be painted on to their sculpture.

Nottingham businesses who would like to sponsor a sculpture can find out more by downloading the sponsor pack or by contacting Caroline Elmhirst or Julie Walker at or on 0115 8764984/5. The deadline for signing up is 16 March.



About Wild in Art

Wild in Art is one of the leading producers of spectacular, mass-appeal public art events, which connect businesses, artists and communities through the power of creativity and innovation.

Since 2008 Wild in Art has animated cities across the world including Sydney, Melbourne, Cape Town and São Paulo, and created trails for the London 2012 Olympics, the 2014 Commonwealth Games in Glasgow, Historic Royal Palaces and Penguin Random House.

Wild in Art events have:

  • Enabled over £10m to be raised for charitable causes
  • Injected £1.7m into local creative communities
  • Engaged over 500,000 young people in learning programmes
  • Helped millions of people of all ages to experience art in non-traditional settings

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