A new anti-litter project is to be launched in Nottingham which encourages cleaner streets and also benefits local charities and good causes.

Nottingham City Council has joined forces with environmental charity Keep Britain Tidy and The Wrigley Company in a bid to keep the areas around Bulwell Market Place cleaner.

Nottingham City Council is taking part in the three-month project, starting on Monday 19 September, where litter bins will be transformed into charity collection pots, featuring a new local charity or cause each month.

After engagement with residents in Bulwell, the City Council is happy to announce that the project will support:

  • Bulwell Forest Garden
  • Bulwell Toy Library
  • Bulwell Forest Football Club.

The more litter that goes into the bins and the less on the ground, the more money the featured charity of the month will receive.


Cllr Nicola Heaton, Portfolio Holder for Community Services at Nottingham City Council, said: “We are delighted to be given the chance to get involved in the ‘Bin it for Good’ campaign with Keep Britain Tidy and Wrigley.

“Not only does this campaign aim to keep the streets of Bulwell cleaner, it also encourages behavioural change with residents and helps local charities along the way. We encourage any residents or visitors to Bulwell to make sure they put any rubbish in the bin to support the local charities.

“Nottingham is one of the cleanest cities in the UK and we will continue to work hard to keep our streets clean and safe.”

Keep Britain Tidy Chief Executive Allison Ogden-Newton said: “Bin if for Good is a win-win for communities. It cuts the amount of litter on the ground at the same time as supporting local charities.

“We are delighted to be working with Nottingham City Council as part of this roll-out and look forward to seeing some more fantastic results.”

Mark Andrews, General Manager of Wrigley UK said: “After more than a decade of experience in supporting programmes to tackle litter it is clear to us that the challenge will only be solved through behaviour change, education and encouraging responsible disposal.

“Bin it for Good shows the huge potential in harnessing people’s support for local charities to change behaviour on litter and it is exciting to work with Keep Britain Tidy to refine the scheme so it can be used more widely.

“This is one of a series of new and deepened programmes that we are undertaking this autumn to help make a substantial difference on this issue.”