Nottingham City Council is launching a new initiative – Love Your City Centre – aimed at creating a safer, cleaner, and more welcoming city centre for residents, businesses, and visitors.
The campaign, led by the Council in collaboration with partners across the city, will focus on tackling key issues – highlighted by residents and businesses – including litter, fly tipping, rough sleeping, begging, anti-social behaviour, and crime. It is part of a wider commitment to improving public confidence in Nottingham’s city centre and ensuring it remains a vibrant, safe, and inclusive place for everyone.
Partners – including Nottinghamshire Police, University of Nottingham, Nottingham Trent University, and Nottingham’s Business Improvement District – will carry out a range of proactive, coordinated interventions designed to improve safety and cleanliness, increase visibility, and promote community resilience.
It kicks off with Day of Action in Hockley on Thursday 5 June, focusing engagement and enforcement activity in response to rising concerns from local businesses and residents about rising levels of begging, rough sleeping, antisocial behaviour, and environmental issues like litter and fly tipping.
Cllr Linda Woodings, who has recently taken up a new Executive role focusing on the city centre said: “We have promised a renewed focus on city centre improvement, working closely with our partners to address challenges and drive forward a thriving, inclusive and resilient city centre.
“This campaign builds on the success of the six-week Love your Streets campaign, which focused on waste management, community engagement and enforcement across Nottingham.”
During the six weeks the Council investigated 781 fly tips, issued over £11,000 in fines, and visited local schools to work with children on the impact of litter on the environment, highlighting the impact of targeted enforcement work, alongside education.
The Love Your City Centre campaign builds on that work, and supports the Home Office Neighbourhood Policing Guarantee, which places renewed focus on visible action to address anti-social behaviour and rebuild trust with communities.
While the Home Office has asked for an action period runs between June and September 2025, Nottingham is going further. The campaign, launched on 6 May 2025 will continue indefinitely, with partners committing to making the approach part of everyday operations.
Cllr Woodings continued; “This campaign marks a firm, collective step forward in addressing the challenges our communities have flagged, with support from Nottinghamshire Police, universities, businesses and local organisations.
“Our Council Plan sets out a clear vision to build vibrant, connected and resilient community where everyone feels a sense of belonging and pride in their city centre. With this increased enforcement, community engagement, and partnership activity across the area, alongside our ‘Safe Night Out’ Purple Flag status, I know that we are laying the groundwork for long-term improvement.”
Nikki Todd, Community Liaison Manager at Nottingham Trent University said: “As a proud partner in the ‘Love Your City Centre’ campaign, Nottingham Trent University is committed to helping create a city centre that is not only safer and cleaner, but also more inclusive and welcoming for all. Our staff, students and graduates are an integral part of Nottingham’s vibrant community, and we are delighted to work alongside the Council and other stakeholders to make a positive and lasting difference. Together, we can foster pride in our city and build a place where everyone feels safe, respected and at home.”
Nottingham Police Inspector Gummer has said: “We want people to enjoy visiting the city centre and to feel safe when doing so and that is why we are committed to working alongside partners to tackle criminality such as street drinking, shoplifting and general anti-social behaviour.
“We welcome the opportunity to continue this work with the common goal of engaging with the public and creating positive change.
“By working closely together, we can continue to tackle concerns and prevent ongoing issues.”
ENDS