New Speedo partnership is world class

Speedo

Speedo and Nottingham City Council are proud to announce a new five year partnership at the newly transformed Harvey Hadden Sports Village.

The partnership will benefit people visiting the £16m redeveloped facility due to officially open to the public on 1 September.

As well as the naming rights to the pool and poolside area at Harvey Hadden Sports Village, the partnership also includes Speedo supporting six more Nottingham City Council Leisure centres. This includes Southglade Leisure Centre in Bestwood, John Carroll Leisure Centre in Radford, Clifton Leisure Centre, Victoria Leisure Centre in the centre (Gedling Street), Ken Martin Leisure Centre in Bulwell and Djanogly Community Leisure Centre in Forest Fields.

The partnership includes:

  • The naming of the 50m pool at Harvey Hadden to ‘Speedo Swim Centre’ – a state-of-the-art 50 metre pool that can be split into two 25m pools with spectator seating for 300.
  • A brand new Speedo store has been opened at Harvey Hadden – offering a wide selection of Speedo swimwear, goggles and training equipment.
  • Training aids including kickboards and pullbuoys will be supplied by Speedo for all to use at the new Speedo Swim Centre and Nottingham City Council leisure centres across Nottingham.
  • Speedo will also support the Nottingham City Council leisure website with updated digital content including training plans and technique videos for all to use.

A heritage wall of Nottingham/shire sporting stars and Speedo memorabilia has been installed at the new site, highlighting sporting achievements from British Olympic Gold Medallist Rebecca Adlington who has previously trained in Nottingham City with Nova Centurion. The heritage wall also includes suits worn by Paralympic Games Silver Medallist swimmer Tim Reddish OBE during the Barcelona 1992 Olympics Games and shows how technology of swimwear has changed in the last 20 years.

Visitors can view this memorabilia and read about the history of Harvey Hadden and other local sports heroes in the main corridor towards the pool changing village.

“We are delighted to partner with Nottingham City Council to open the brand new ‘Speedo Swim Centre’. The fantastic new sports facilities at Harvey Hadden will be beneficial to all who come through the doors, and we hope to inspire more people of all ages to enjoy swimming ahead of the Olympic Games next year and beyond.” Justine Whitby, Speedo UK Commercial Director

Cllr Dave Trimble, Portfolio Holder for Leisure and Culture at the City Council welcome the news and said: “We are proud that a leading international sports brand has its headquarters in Nottingham and has a strong heritage of working in the city. We will benefit from the brand association with Speedo in many ways; children who have watched elite swimmers in Speedo gear competing at the Olympics will now be using high quality Speedo equipment in our leisure centres, and will be inspired to develop their own swimming skills, getting fitter and faster.

“Likewise, this partnership offers Speedo a fantastic opportunity to strengthen their brand with local people in Nottingham with the only 50m pool in Nottingham that will offer public swimming every day.”

The Speedo Swim Centre will sit alongside the improved athletics stadium, new 1.5km closed road cycle circuit, refurbished football pitches, boxing club and leisure centre under the new name Harvey Hadden Sports Village. This new name is symbolic of the breadth of sports on offer in one place and will provide greater flexibility for future development.

Ahead of the opening to the general public on 1 September, the Speedo Swim Centre will see international competition during the Nottingham 2015 CPISRA (Cerebral Palsy International Sports & Recreation Association) World Games. Recently the Amateur Swimming Association certified that the 25m short course and 50m pools meet the required length criteria for world records to be broken.

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